Symba alleges that while the Hip Hop game has evolved immensely over the last decade — with artists learning to harness the power of social media and tap into their diverse skillset — branding has become the priority.
During a recent episode of the RapCaviar Podcast, the “Ain’t Sayin Shit” recording artist had some choice words for the music industry, alleging that being “dope” has little to do with whether one is successful in the game.
“My dumb ass used to think it was about being dope,” Symba said during a sneak peek of the chat alongside fellow rapper MAVI, posted to host Brandon Jinx Instagram. “And then, I realized the music industry was designed to capitalize on artists.”
“A lot of us just be making music and we be having fun. It just be fun. It just be the homies. And then you attach the industry to it,” he concluded.
“The rap n— is getting the least money off the rap n— 99 times out of a hundred,” interjected MAVI. “The drug dealer, the jeweler, the stripper hoe in the club, the publicist, the airlines, the CEO of the label — he gonna put so many people’s kids through school before he puts his kids through school.” He added, “Even the rapper that get a whole bunch of money from the industry directly, cash out.”
“You cash out 30 million, 40 million for an album. N— that’s not just because you so good at making music or that you’re so good at making money. It’s that you advertise to the audience a lifestyle that go along with what the industry is trying to sell.”
Of the lifestyle the music industry is trying to sell, MAVI continued, “The industry is trying to sell liquor in the club. Tickets to the club. Tickets to the show. Like all this shit.” To which Symba added, “You’re the billboard.”
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